‘Using data science with A/B tests: chi-squared testing’ – ‘Econsultancy’ Blog

Jeff Rajeck says, “In my previous posts about A/B testing, I made the case that you need to consider the math behind A/B testing, or risk having invalid, or even wrong, results.

My first suggestion is to use sample sizing, but that requires a lot of tests.

Here’s how to do something similar without nearly as many.

With just a little bit of analysis you can check the validity of your A/B test before you even conduct it. One way you can achieve this is by sizing the test beforehand.

You tell an online tool your typical conversion percentage and what minimum detectable effect you’re looking for – and the tool tells you how many tests you need to conduct”.

Using data science with A/B tests: chi-squared testing

‘Econsultancy’ Blog

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‘Five Key Email Automation Takeaways for Marketers’ – ‘MarketingProfs’ Blog

Emily Konouchi says, “Part of being a modern marketer means geeking out on data, so let’s get straight to the stats.

Companies that use marketing automation have 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users, according to the Aberdeen Group. And B2C marketers who take advantage of automation for everything from cart abandonment programs to birthday emails have conversion rates as high as 50%, eMarketer reports. Yes, you read that correctly: One out of every two of these emails could convert.

Despite such findings, some marketers are reluctant to embrace email automation. Most holdouts think that adoption and integration would be too complicated, too costly, or too much of a time commitment.

It’s true that successful deployment of an email automation solution requires some time to get off the ground. But automation doesn’t need to be complicated—and it shouldn’t be daunting. After all, most of us are already automating in our personal lives even if we don’t realize it—setting up monthly utility bills for auto-pay or scheduling regular prescription refills”.

Five Key Email Automation Takeaways for Marketers

MarketingProfs

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‘Marketers Will Use Customer Context To Supercharge Digital Engagement In 2015’ – Forrester

Carlton Doty says, “In 2014, Forrester outlined a new approach to marketing that requires brands toharness customer context to deliver self-perpetuating cycles of real-time, two-way, insight-driven interactions.  In 2015, we’ll see more marketers obsess over customers’ context. As more interaction data floods customer databases and marketing automation systems, customer-obsessed marketing leaders will strive to orchestrate brand experiences that drive unprecedented levels of engagement. For example, we predict that:

Digital marketing investments will drive brand experiences across the customer life cycle. By the end of 2015, spend on digital marketing will top $67 billion — growing to 27% of all ad spend. In fact, we believe this will surpass TV spend by 2016?.

Marketers Will Use Customer Context To Supercharge Digital Engagement In 2015

The Forrester Blog

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‘Is Google UK giving too much preference to US sites?’ – ‘Econsultancy’ Blog

Graham Charlton says, “Recently there seems to have been a greater proliferation of US results for searches which should return more localised listings. 

One such example is supermarkets. If people search for this and related terms, they should be seeing retailers that actually trade in the UK.

However, we’re seeing Walmart, kmart and others appearing in what should be localised search results”.

Is Google UK giving too much preference to US sites?

‘Econsultancy’ Blog

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‘How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains’ – MOZ Blog

Tom Capper says, “Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This is easily the most common critical problem in Google Analytics, despite its being relatively easy to fix.

Depending on your situation, one or more of a few simple steps may be appropriate. Look for the entry in the left-hand column below that best describes your situation, and make sure you’ve taken the steps listed on the right”.

How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains

MOZ Blog

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‘The Psychology of Personalization: Why We Crave Customized Experiences’ – HubSpot

Erik Devaney says, “The Dark Ages.

For those of you unfamiliar with Medieval history, the Dark Ages refer to a period of crippling technological degradation. A time when there was no Amazon.com. No Netflix. No Hulu. No Spotify or Pandora or Sirius radio.

During the Dark Ages, consumers didn’t get personalized recommendations based on their past purchases. Nor did they receive personalized recommendations for new music, movies, or TV shows based on what they’d already listened to and watched”.

The Psychology of Personalization: Why We Crave Customized Experiences

HubSpot

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Lead Octopus pulls in leads 8 ways #ad

A new WordPress plugin, called Lead Octopus, uses 8 specific techniques to build your mailing list of leads for your services (or for a client’s):
1. It builds squeeze pages
2. It creates content blockers
3. It sends Facebook notifications
4. It builds in-page forms for lead capture
5. It creates opt-in popups
6. It builds social pop-ups
7. It builds in conditions a visitor must fulfill when they click on a download link
8. It creates opt-in forms from HTML sites, forums, and more.

This comes with lifetime support. And you have your choice of a one-site license or a 10 site license.

You can get more opt-ins if you ask in more places. Check out this new WP plugin here: Lead Octopus.

View the original article here